Mailgun

Requirements

1. Email Automation Setup

• Automate sending personalized emails for transactional, marketing, and notification purposes.

• Use Mailgun as the email delivery service and connect it to Google Apps Script.

• Integrate email triggers based on Google Sheets data, form submissions, or calendar events.

2. Custom Templates and Personalization

• Design dynamic email templates with placeholders for personalization (e.g., name, date, custom fields).

• Automate bulk email campaigns using Google Sheets as the database for recipient information.

3. Email Tracking and Reporting

• Track email delivery status, open rates, and click-through rates via Mailgun’s API.

• Generate reports and save tracking results in Google Sheets for easy analysis.

4. Error Handling and Logging

• Implement error handling to capture failed email deliveries or Mailgun API errors.

• Create detailed logs for debugging and ensure a fallback mechanism for critical email processes.

5. Security and Compliance

• Secure sensitive data such as API keys and recipient details.

• Ensure compliance with email regulations like CAN-SPAM and GDPR by including unsubscribe links and recipient opt-in management.

6. Automation Triggers

• Define automated workflows:

• Google Sheets-based triggers: Send emails when a new row is added or data is updated.

• Google Forms triggers: Send confirmation or follow-up emails upon form submission.

• Calendar-based triggers: Automate reminders for upcoming events or deadlines.

7. Scalability and Reliability

• Ensure the solution handles large email volumes efficiently.

• Implement retry logic for failed email sends to ensure delivery reliability.

Implementation

1. Mailgun Integration
• Connect Mailgun’s API to Google Apps Script for seamless email delivery.
• Authenticate requests using Mailgun’s secure API keys and ensure encrypted communication.
2. Dynamic Email Templates
• Create customizable templates with placeholders for dynamic content (e.g., recipient name, specific dates, and actions).
• Allow easy template updates without modifying the code.
3. Google Sheets as a Data Source
• Use Google Sheets as the database for recipient lists, email content, and custom fields.
• Set triggers to initiate email workflows when the data is updated or new entries are added.
4. Tracking and Reporting
• Capture email metrics such as opens, clicks, and delivery status through Mailgun’s tracking endpoints.
• Store these metrics in Google Sheets for visualization and performance reporting.
5. Automation Workflows
• Automate email processes based on various Google Apps triggers:
• Google Sheets: Bulk emails for recipients.
• Google Forms: Immediate confirmations or thank-you emails.
• Google Calendar: Event-based reminders and notifications.
6. Error Management and Security
• Log any API failures, undelivered emails, or connection issues for future troubleshooting.
• Store and protect Mailgun API keys using Google Apps Script’s secure properties service.
7. Testing and Deployment
• Perform testing to verify successful email delivery, personalization, and tracking.
• Deploy the solution in a scalable environment to handle high email volumes efficiently.

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